black hat seo

Black Hat SEO:

Strategies are numerous to build up the high page ranking but those approaches which are not approved by the search engines still used for the high page rank are called black hat SEO. Sites which are formed by using black hat SEO are thought-out as unprincipled sites and considered spam by the users of web because of no real subject matters  and contents. In these pages keywords are used in place of content on the whole these pages look like other pages.

Despite of the reality black hat SEO is profitable for those who are using latest techniques of black hat for high ranking. But mostly these methods are stopped running by search engine as he knows the tricks of black hat SEO. As a result search engine can fade away the high ranked pages particularly Google.

Webmasters at beginning level also prefer the black hat SEO tools. These seo tools are very costly in spite of this these tools are used for attaining the higher page rank in short period of time.

Keyword Stuffing, Web Page Cloaking, Doorway Pages, Hits Generators, Artificial Blog Posting, Hidden text are some important black hat SEO techniques.

These methods can be very effective, in fact, these SEO techniques can work much quicker than other methods, but only in this case if you are sure that what are you doing. Some of these are SEO techniques still working efficiently, but it is predicted that they cannot work in the near future.

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White Hat SEO:

The term white hat comes from the old western movies good guys wearing the white hats and bad guys wearing the black hats. Today the term white hat SEO techniques refers to the principled SEO techniques and black hat SEO technique refers to the deprave and unprincipled SEO technique.

Naturally white hat SEO follows the instructions that have set forth by the search engine, such as organically links which are not purchased are liked by search engines.

These techniques are well-thought-out as natural approach to get the higher rank of a page. White hat SEO is strictly bound to adopt the policy of search engine for attaining the higher page rank. Web sites which are providing experience and quality information to the users are dearest to the search engine. Mostly user found the relevant contents pertinent to their topic; white hat sites endow the relevant information.

Important techniques of white hat SEO are

• High quality backlinks on higher ranked sites.
• Blogging
• Addition of the numerous rare content
• Enhancing the web page
• Unique contents

This technology fulfills the viewpoint of the search engine, generally it is more difficult to implement and take a lot of time. Once White hat SEO sites have received high ranking it holds this rank for a long time.

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